29 Jan Are You Stuck?
A small business owner is stuck. Sales have flat-lined. He’d love to focus on other things, but revenue is what keeps the lights on and so, like many, he finds himself doing work he really isn’t wired to do. Maybe he should consider a new tactic?
Countless senior executives with mad skills identify themselves as “fractional”. This term itself maybe somewhat new but this form of work is not. I’ve been doing this for years. It is not a trend – it’s work re-imagined by experience.
There was an article in the Harvard Business Review that suggested fractional execs work across multiple companies, they develop expertise faster, have been exposed to more problems, more industries, more feedback. They gain experience that is scaled across portfolios.
The learning compounds and a vault of resources are created. After working with the brightest and best for a few decades, my vault of best practices is vast.
Each client engagement sharpens my ability to quickly recognize patterns.
Every problem solved with one client adds to the insights brought to the next.
Every genius idea uncovered with one client becomes the catalyst for change within another.
You get access to someone like me, who has probably solved the problems you may have multiple times.
You get entry to strategic decisions and advice backed by recent, relevant experience across a multitude of contexts.
I’m not asking you to choose between a full-time hire and a fractional expert. You are just choosing between different types of expertise.
One gives you deep institutional knowledge – often times at a high cost.
The other gives you cross-pollinated insight from someone who is actively solving similar problems across multiple businesses. And usually a lower cost.
Both can have tremendous value.
A fractional expert gives you something increasingly rare. Expertise that has been sharpened in real-time, across industries, right now.
Maybe you are wondering if this might work for you. It probably would.
Call me.
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