Colleen Madsen

“Success is not an accident. It’s a choice.“

Colleen is a successful entrepreneur, executive, and leader with a passion for life-long learning. She has over 30 years of experience in financial management, marketing, sales and business development, communication strategies, and a personal Ph.D. in human behavior.

Most people know Colleen through Sandler Training. She started, grew and eventually sold this thriving business. For almost 20 years Colleen has provided sales, sales management and leadership development to a diverse range of Alberta business clients and several National Canadian firms.

These clients included small and mid- sized local businesses, as well as national entities. Consulting to organizations who employ a sales force of inside and outside sales professionals, in addition to branch sales, support staff and executive teams. Colleen has trained and coached thousands of individuals in a vast range of disciplines.

Colleen is a huge believer in continually improving, teaching, motivating, leading and mentoring. Her work is a reflection of her personal belief that as individuals we need to be open to new ideas, constantly learning and adapting to change in order to flourish. She believes that the true measurement of success lies in watching people change, grow and achieve their own personal levels of success; however as a business owner, she always keeps a steady eye on revenue and the bottom line. Colleen is completely committed to helping others become great.